Sunrise Soya Foods humbly began in 1956 when founder Leslie Joe and his wife Susan, newly immigrated from China, realized that there was a demand for tofu in the Chinese community of Vancouver. Leslie began by making small batches of creamy tofu at the back of his grocery store, Sunrise Market, now a well-known Vancouver landmark with its masses of fresh produce and bustling market enticing shoppers from around the city. The tofu making operation continued to grow in size throughout the 60s and the 70s, as demand increased and consumer awareness of the importance of a healthy diet grew. Sunrise tofu quickly developed a loyal following in the community.
The current Sunrise Soya manufacturing plant was purchased in 1983, with 5,000 square feet of factory space and in 1985, the first packaged Sunrise tofu products were available at supermarket chains throughout Western Canada. In the 1990s, with an expanding product portfolio, the factory and warehouse space grew to 35,000 square feet. In 1999, Sunrise became one of the first companies to promise exclusively non-GMO soybeans in its products. A new manufacturing plant opened in Toronto in 2000, to meet the growing demands of the North American market. The Sunrise lineup expanded to meet this burgeoning consumer demand, introducing organic products (Soyganic), a vast range of traditional ethnic varieties and a quick, ready to eat tofu line (Pete's Tofu).
From a small, one-man operation to the largest tofu manufacturer in Canada employing over 200 Canadians, Sunrise Soya Foods has changed a lot over the years. What hasn't changed is the approach to business and the commitment to the community. Despite the company's success, Peter Joe, the founder's son, tofu production hand (in his teenage years) and current CEO, still applies a small business approach to running the family company. Little did Leslie Joe realize, as he was carting buckets of tofu around Vancouver's Chinatown in the 1950s, that he was sowing the seeds for a true Canadian success story.
Our commitment at Sunrise Soya Foods is to give you the very best in new products, great taste, and convenient packaging. By applying traditional Asian authenticity with modern technology at our two state-of-the-art manufacturing plants, our products are always top notch. When we speak of the quality of our products, we mean the freshness, the texture, the taste, the appearance and of course the nutrition. All of our products are non-GMO, from the soybeans to the ingredients, all natural and contain no trans fat. We are here not just to provide you with yummy tofu to enjoy but to ensure that when you buy any Sunrise (or Soyganic, or Pete's or Mandarin) product, you are making a healthy, safe and wholesome choice.
Our mission is to continue our role as the leading provider of high quality, traditional and innovative tofu and soy products in Canada. We want to see Sunrise tofu in every fridge! We feel that by continuing to deliver top quality, delicious and innovative products, along with spreading the word about how versatile, yummy and healthy tofu is, we will achieve our goal.
Not only do we want to make great products, we want to make a great place to work and to contribute to the community in positive ways. That is why we base our decisions and business practices on the following values: Customer Focus, Honesty and Integrity, Respect, Teamwork, and Corporate Citizenship.
We operate on principles of integrity and no compromise. This is why we adopted the tagline "Goodness First" to refer to our various priorities in:
We are about doing good on many levels, which is why we always put "Goodness First"
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