2020 Sunrise Tofu Challenge - Official Rules and Regulations

Feb. 25, 2020


Sunrise Tofu Challenge

These Rules are the official Rules (the “Rules”) that apply to persons (“You" or an "Entrant”) who participate in the ‘Sunrise Tofu Tofu Challenge’ (The “Contest"). By participating in this Contest, you agree to abide by and be bound by these Rules and by any interpretation thereof by Sunrise Soya Foods (the "Sponsor"). This Contest is in no way sponsored, administered, endorsed by or associated with Instagram LLC or Facebook Inc. Any questions, comments or complaints must be directed to the Sponsor, and not to Instagram LLC or Facebook Inc.

1.       Eligibility

1.1.    Subject to section 1.2 of these Rules, the Contest is open to all Canadian residents (including residents of Quebec) who have reached the age of majority in their province of residence, at the time of their participation.

1.2.    The following persons are not eligible to participate in the Contest:

a.            Employees of the Sponsor, its subsidiaries, its affiliates or its related companies, and their respective representatives, and advertising, promotional agencies and the media; and

b.            Employees and members of the immediate family of the persons quoted in section 1.2.a and any person domiciled with such people.

2.       Participation

2.1.To participate in the Contest, the Entrant must showcase a photo submission of the weekly recipe challenge as provided by @SunriseSoyaFoods on Instagram and Facebook.

2.2.Entrants must be a registered member of Facebook or Instagram (www.facebook.com and www.instagram.com), and may enter the Contest by performing the following steps: 

a.           Entries on Instagram 

i.  Follow Sponsor’s Instagram account (www.instagram.com/sunrisesoyafoods)

ii.  Upload an original photo (“Submission”) of the weekly ask and tag @SunriseSoyaFoods

iii.  In the caption include a brief description of the submission and hashtag #JustAddTofu

iv. Ensure that your Instagram account is set to “Public”; accounts set to “Private” will not be visible to Sponsor

b.           Entries on Facebook

i.  Like/Follow Sponsor’s Facebook page (www.facebook.com/SunriseSoyaFoods

ii.  Upload an original photo (“Submission”) of the weekly ask and tag @SunriseSoyaFoods

iii.  In the caption include a brief description of the submission and hashtag #JustAddTofu

iv. Ensure that your Instagram account is set to “Public”; accounts set to “Private” will not be visible to Sponsor

2.3.    Only photo entries will be accepted as valid entries; excludes Facebook Stories® and Instagram Stories®.

2.4.    Entrants can enter multiple times given that each recipe is different.

2.5.  Participating products

a.Week 1: Sunrise Medium Firm Tofu 454g

b.Week 2: Sunrise Extra Firm Tofu 350g

c.Week 3: Sunrise Medium Firm Tofu 454g

d.Week 4: Sunrise Soft Tofu 300g

2.6. NO PURCHASE NECESSARY option: Obtain a contest code and/or a copy of the official rules, by writing to: Sunrise Soya Foods Sunrise Tofu Challenge Contest, Unit 200, 275 Woodland Drive, Vancouver, BC V5L 3S7. All requests for a FREE random draw entry must be received by March 20th, 2020. Limit of one request per envelope with sufficient postage. All requests must include a postage-paid, self-addressed envelope.

3.       Contest Terms of Submission

3.1.    By participating in this Contest, the entrant represents and warrants that their entire Submission: (a) is wholly original; (b) has been created solely by the Entrant listed upon Submission; (c) has been legally obtained and/or created; (d) does not infringe the intellectual property, privacy or publicity rights or any other legal or moral rights of any third party or violate applicable laws, regulations or network standards; (e) they have not granted or transferred any rights in or to the Submission to any third party prior to the date of Submission; and (f) Entrant has not done anything which has impaired and will not do anything to impair the rights granted to Sponsor in any way. 

3.2.    Photo does not contain any material that is libelous, defamatory, profane, obscene or promotes racism, hatred or harm against any group or individual

3.3.    Entering a Submission in the Contest grants Sponsor the right to use, publish, adapt, edit and/or modify the Submission in any way, in whole or in part; as well as use such Submission, and any ideas or concepts contained therein, in commerce and in any media now known or hereafter discovered, worldwide, without limitation or compensation to the entrant and without right of notice, review or approval of any such use of the Submission.

4.       Contest Period

4.1.    Entries will be accepted from March 1st, 2020 at 12:00:01 a.m. (PST) until the close of the Contest on March 31st, 2020 at 11:59:59 p.m. (PST).

5.       Winner

5.1.There are four (4) different prizes periods

Prize Period

Prize Period Starts

Prize Period Ends

Winners Notified


Sunday March 1 2020

Saturday March 7 2020

Monday March 9 2020


Sunday March 8 2020

Saturday March 14 2020

Monday March 16 2020


Sunday March 15 2020

Saturday March 21 2020

Monday March 23 2020


Sunday March 22 2020

Tuesday March 31 2020

Thursday April 2 2020

5.2.Winner will be randomly selected by The Sponsor as per the schedule above at approximately 12:00 p.m. (PST) at Sunrise Soya Foods, 200-275 Woodland Drive, Vancouver, BC V5L 3S7, and the Winner will be notified by The Sponsor on the same day.

5.3.One (1) winner will be chosen and announced each week. 

5.4.In the event when the selection of an Entrant is declared null, invalid or that he/she is disqualified, or if the Entrant refuses his/her selection as the Winner, the Sponsor will randomly select another Entrant. The new Entrant will not be notified unless he/she is declared the Winner.

5.5.Except for the foregoing, the Sponsor reserves the right, at its sole discretion, to cancel the Prize if the Sponsor is unable to award all of them.

5.6.Once the Winner has been confirmed, the Sponsor will publicly announce the Winner on the social media platforms hosting the Contest (Instagram and Facebook). The Winner will be asked to contact the Sponsor via direct message. The Sponsor will also attempt to contact the Winner directly through either via Instagram or Facebook’s direct messaging feature. If the potential winner fails to respond to such communication within seventy-two (72) hours, then, at the Sponsor’s sole and absolute discretion, that potential winner may be disqualified without liability to the Sponsor. 

5.7.After initial contact is made, the Winner must provide contact details including full name, email, phone number and physical home address for administration purposes and prize distribution.

5.8.All prizes will be shipped out on April 14th 2020.

6.       Prize and additional eligibility criteria

6.1.There is one (1) Weekly Prize pack available to be won in each Prize Period. There are four (4) prize periods in total. 

6.2.a.  Each Weekly Prize pack consists of the following four (4) books:

i.Fraiche Food, Full Hearts: A Collection of Recipes for Every Day and Casual Celebration by Jillian Harris

ii.Hot for Food Vegan Comfort Classics: 101 Recipes to Feed Your Face by Lauren Toyota

iii.Love and Lemons Every Day: More Than 100 Bright, Plant-forward Recipes for Every Meal by Jeanine Donofrio

iv.Eat More Plants: Over 100 Anti-inflammatory, Plant-based Recipes for Vibrant Livin by Desire Nielsen

6.2.b     Winners from Quebec will receive the following four (4) books

i.Mes grandes classiques véganes: la cuisine de Jean-Philippe by Jean-Phillippe Cyr

ii.Tofu l’anthologie by Camille Oger

iii.Mister cook tofu super facile by Audrey Fitzjohn

iv.Incroyable tofu by Amelia Wasilev 

6.3.The approximate total value of the retail Prize pack can reach but not exceed $500 CDN.

6.4.The Prize must be claimed before April 30, 2020.

6.5.The delivery of the Prize as described is subject to the availability of the product.

6.6.The shipping and handling fees incurred in delivering the Prize to the Winner will be fully paid by the Sponsor. The Sponsor is not responsible for any loss, damage or injury to the Prize incurred at, during or after Prize delivery to the Winner.

6.7.All additional costs to those expressly established above are not included in the Prize and must be fully paid by the Winner.

6.8.Prize must be accepted as awarded. The Prize is non-transferable; there is no possibility of exchanging them for cash, and/or otherwise as set out below. There will be no substitutions.

6.9.The Sponsor reserves the right to substitute a Prize or a Prize element by another Prize or item of equal or greater value if applicable.

7.       Disqualification

7.1.The Sponsor reserves the right to disqualify any participation in the Contest that it deems, at its sole discretion, to be in violation of these Rules.

7.2.Without limiting the generality of the foregoing, if the Sponsor has any reason to believe that participation is fraudulent or is an attempt to disrupt, modify or underhandedly influence the Contest competition or the smooth operation of same, the Sponsor may, at its sole discretion, refuse any and all participation or deem the participation to be invalid or void. The decisions of the Sponsor are final and no correspondence or discussion will be initiated therein.

7.3.Any attempt to deliberately damage the Website, Facebook, Instagram or undermine the legitimate operation of this Contest is a violation of criminal and civil rights and, in the event of such an attempt, the Sponsor fully reserves the right to sue for damages and interest and, where permitted by law, prosecution in criminal venues.

8.       Liability

8.1.To the extent where applicable laws permit, all Entrants hold harmless: the Sponsor and its subsidiaries, representatives and employees, directors and shareholders (collectively, the “Releasees”) of all and for all claim(s), action(s) and cause(s) of action, trial(s), request(s), loss(es), damage(s) (including all losses and incidental damages), responsibility(ies), failure(s), cost(s) and expense(s) (including all professional and legal fees and expenses, interest, penalty fees, and amounts paid in case of transaction) (s) suffered or incurred (s) by the Sponsor or its affiliates or their representatives and employees, their management and shareholders, as a result of, or arising directly or indirectly from, or in connection with, the participation of the Entrant or Winner in the contest or acceptance of a Prize. All Entrants voluntarily accept this legal risk, and hereby expressly waive any and all right(s) of action, and accept any physical risk that may arise from their participation in this Contest or acceptance of a Prize.

8.2.The Sponsor (Sunrise Soya Foods) is not responsible for any injury or damage to Entrant or to any computer related to or resulting from participating or downloading materials in this Contest. Entrant assumes liability for injuries caused or claimed to be caused by participating in the Contest, or by the acceptance, possession, use of, or failure to receive any Prize.

8.3.The Winner will be asked to sign a declaration, a waiver or a disclaimer written in terms similar to those set out in sections 8.1 and 8.2 before he/she can obtain his/her Prize.

8.4.Instagram LLC. and Facebook Inc. have not sponsored, endorsed, administered or offered this Contest in any way. Participants release Instagram LLC. and Facebook Inc. from any and all liability in connection with this Contest. 

9.       General conditions

9.1.By entering the contest, Entrants authorize the publication, reproduction and/or other use of their name, their voices, their statements regarding the contest and/or photograph or other portrait without any other forms of compensation, in any and all publicity or advertisement carried out by the Sponsor from any way whatsoever, including, but not limited to, print, televised, radio broadcast advertising, and distributed over the Internet.

9.2.The Sponsor retains the rights to use images and/or recipes submitted by all participants for related or un-related promotion. 

9.3.The Sponsor reserves the right to stop or amend this Contest, Subject to the approval of Québec's Régie des alcools, des courses et des jeux ("Régie"), in any way whatsoever, without prior notice and without obligation, in the event of any cause outside the Sponsor’s reasonable control, which may disturb the operation of this Contest as described in these rules.

9.4.This Contest is subject to all federal, provincial and municipal laws.

9.5.If any condition as part of these rules were to be deemed illegal, invalid or otherwise not enforceable by a court, for any reason, the condition in question would be removed from the rules and the remaining terms will continue to apply fully.

9.6.The Winner has the obligation to inform the Sponsor as soon as possible if it is impossible to claim their prize, for any reason.

9.7.In the event of litigation concerning the conduct or the results of the Contest, these rules or any other matter in connection with this Contest, the Sponsor’s decision is final and no correspondence or discussion will be initiated.

9.8.By entering this Contest, each Entrant expressly consents that the Sponsor, its agents and/or representatives, may keep, share and use the personal information submitted with his/her participation only for the purpose of administering the Contest in accordance with the Sponsor’s privacy policy unless another agreement with the Entrant has been made.

9.9.Any litigation respecting the conduct or organization of this advertising Contest may be submitted to the Régie des alcools, des courses et des jeux ("Régie") for settlement. Any litigation respecting the awarding of a Prize may be submitted to the Régie only for the purpose of assisting the parties to reach a settlement.

9.10. Winner’s name: to obtain the name of Prize Winner, please send a request with a sufficiently stamped return envelope to: Sunrise Soya Foods, ‘Sunrise Tofu Challenge Contest’ Request for list of Winners, Unit 200, 275 Woodland Drive, Vancouver, BC, V5L3S7. The name of the Winner will be available until April 30, 2020.